30/01/2015 - Dynamism of the Brazilian market increases opportunities for entrepreneurs around the world
Plenty of investment opportunities and dynamic - that is how the Brazilian market can be defined. It has been growing considerably over the last few years and is now in a prominent position on the global economic scene.
The positive momentum experienced by Brazil is marked by the increase in average household income, which has generated an increase in consumption. Global companies have noticed the change in the country and have managed extremely positive results; for example, companies in the areas of visual communication and digital printing.
An example of the favorable scenario is Ricoh. The Brazilian subsidiary has grown above expectations in recent years. This resulted in a professional being chosen exclusively for taking care of the country`s business.
Ricoh Brasil grew 20% in 2013 and expected growth in 2014 is 15%. Ricoh Brasil has quintupled in size in recent years. The person chosen as General Manager of Ricoh Brasil, Alejandro Tomas, stated: "Our goal is to double the size of Ricoh in the next three years, through our direct and indirect channels. Our direction will be to extend our core MPS business and invest increasingly in the high-volume segment and in professional services."
Brazilian companies have also taken advantage of the heated economy: "The Brazilian market for digital printing is constantly growing, with new products being launched all the time. Besides the exponential growth of visual communication in recent years, the industrial sector stands out because it is starting the migration to digital and there is a great opportunity for suppliers that bring together quality and value for money", points out Rodrigo Wagner, Administrative Director of the BR Group.
The ideal opportunity to be part of this joint growth is FESPA Brasil / ExpoPrint Digital 2015, an exhibition held between March 18 and 21, 2015 in the Pavilhão Branco (White Pavilion) of Expo Center Norte, in São Paulo. The exhibition will bring together the very best in the fields of visual communication, digital printing, small runs, large formats, and variable data, from prepress to postpress. More information can be found on the websites: www.fespabrasil.com.br/en and www.expoprintdigital.com.br/en.
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